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| Author: | Mazis, M.B. Ringold, D.J. Perry, E.S. |
| Title: | Perceived age and attractiveness of models in cigarette advertisements. |
| Journal: | Journal of Marketing
1992 : JAN, VOL. 56:1, p. 22-37 |
| Index terms: | CIGARETTE INDUSTRY ADVERTISING EFFECTIVENESS USA PERCEPTION |
| Language: | eng |
| Abstract: |
SCIMA