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| Author: | Konrad, W. |
| Title: | RJR can`t seem to find a spot in the shade |
| Journal: | Business Week
1992 : JULY 20, No. 3264-594, p. 40-41 |
| Index terms: | COMPANY GROWTH CIGARETTE INDUSTRY SALES |
| Language: | eng |
| Abstract: | Analysis of marketing and operating problems facing the giant RJR Nabisco Inc.`s tobacco division. Liability suits. Sales. Litigation of anti-tobacco groups. Food brands. Consumers and prices. Cost-cutting. Share of market. Promotions to boost sales. Brand image. Trials alleging risks of smoking outweigh benefits. Food unit reorganization. Aim to gain overseas growth. Graphs outline RJR debt, profits and tobacco income. |
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