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| Author: | Hendrys, P. |
| Title: | Markenpolitik im Cigarettenmarkt |
| Journal: | Markenartikel
1995 : VOL.57:7, p. 341-345 |
| Index terms: | MARKETING CIGARETTE INDUSTRY PRODUCT LIFE CYCLE PRODUCT POLICY PRODUCT IMAGE GERMANY |
| Language: | eng |
| Abstract: |
SCIMA