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| Author: | France, M. |
| Title: | Nicotine fit |
| Journal: | Business Week
1997 : APR 7, VOL. 3505:835, p. 30-32 |
| Index terms: | USA CIGARETTE INDUSTRY ECONOMICS |
| Language: | eng |
| Abstract: | The LeBow deal could mean open season on Big Tobacco. Like most tobacco advertising, the billboard features a pair of glamorous, healthymodels. On the left is a handsome rake in a tux; on the right, an elegant brunette with a 1940 chignon. "Mind if I smoke?" he asks, balancing a cigarette on his lips. Her eyebrows are raised flirtatiously:"Care if I die?" she responds. The tough antismoking ad was developed by California's Health Services Dept., part of $107 million campaign against tobacco that will include ads on television, radio, and billboards. |
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