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| Author: | Pechmann, C. Knight, S. J. |
| Title: | An experimental investigation of the joint effects of advertising and peers on adolescents' beliefs and intentions about cigarette consumption |
| Journal: | Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 5-19 |
| Index terms: | Consumer research Cigarette industry Advertising |
| Language: | eng |
| Abstract: | The findings indicate that the cigarette advertising primed positive smoker stereotypes, which caused subjects to seek out favorable information about the peers shown smoking. However , an antismoking advertisement shown in conjunction with cigarette advertising made salient negative smoker stereotypes, evoked unfavorable thoughts about peers shown smoking, and prevented cigarette advertising from promoting smoking. |
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