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| Author: | MacMillan, I.C. Putten, A.B. van McGrath, R.G. |
| Title: | Global gamesmanship |
| Journal: | Harvard Business Review
2003 : MAY, VOL. 81:5, p. 62-71 |
| Index terms: | Management Decision making Multinational companies Competitive advantage Marketing Strategy Planning Cigarette industry USA |
| Language: | eng |
| Abstract: | When the whole world (or even a good-size city) is your playing field, you might find that a move your company makes in one market provokes a counterattack from a completely different direction. Smart managers can learn how to anticipate those reactions and manipulate them to their own advantage. |
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