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| Author: | Sandgren, F. |
| Title: | From "peculiar stores" to "a new way of thinking": Discussions on self-service in Swedish trade journals, 1935-1955 |
| Journal: | Business history
2009 : SEP, VOL. 51:5 p. 734-753 |
| Index terms: | diffusion innovation knowledge rationalization Sweden retailing wholesaling |
| Language: | eng |
| Abstract: | Swedish self-service grew swiftly from the late 1940s. One essential conduit of knowledge was journals. This paper examines how self-service was perceived, promoted or opposed in Swedish trade journals in 1935-1955. The main sources are journals published by wholesaling/retailing businesses (the Co-op, ICA and ASK), business associations, trade unions and academics. The principles of self-service were discussed in the journals in 1930s; co-operatives and academics were the first to promote this kind of service. |
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