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| Author: | Zoler, J. N. |
| Title: | Research requirements for ad claims substantiation. |
| Journal: | Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 9-15 |
| Index terms: | MARKET RESEARCH ADVERTISING LAWSUITS CIGARETTE INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA