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| Author: | Leeflang, P. S. H. Reuijl, J. C. |
| Title: | Advertising and industry sales : an empirical study of the West German cigarrette market. |
| Journal: | Journal of Marketing
1985 : FALL, VOL. 49:4, p. 92-98 |
| Index terms: | CIGARETTE INDUSTRY ADVERTISING FEDERAL REPUBLIC OF GERMANY SALES |
| Language: | eng |
| Abstract: |
SCIMA