search query: @indexterm cigarette industry / total: 95
reference: 76 / 95
Author: | Holak, S. L. Reddy, S. K. |
Title: | Effects of a television and radio advertising ban : a study of the cigarrette industry. |
Journal: | Journal of Marketing
1986 : OCT, VOL. 50:4, p. 219-227 |
Index terms: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING USA CIGARETTE INDUSTRY COMMERCIAL LAW |
Language: | eng |
Abstract: |
SCIMA