search query: @indexterm cigarette industry / total: 95
reference: 52 / 95
Author: | Holak, S.L. Tang, Y.E. |
Title: | Advertising's effect on the product evolutionary cycle. |
Journal: | Journal of Marketing
1990 : JUL, VOL.54:3, P.16-29 |
Index terms: | MARKETING MIX ADVERTISING EFFECTIVENESS SALES CIGARETTE INDUSTRY USA |
Language: | eng |
Abstract: |
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