search query: @journal_id 92 / total: 952
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| Author: | Moore, E.R. |
| Title: | Prudential reinforces its business values. (Verbraucherforschung, Unternehmensziel) |
| Journal: | Personnel Journal
1993 : JAN, VOL. 72:1, p. 84, 86, 88-89 |
| Index terms: | |
| Freeterms: | BETRIEBSKLIMA, QUALITÄTSPOLITIK |
| Language: | eng |
| Abstract: | In 1990, Prudential's group department launched a customer satisfaction initiative. In the process, the organisation discovered that its cultural norms often conflicted with its desired norms. Through an 8-step process , the group department identified current and desired norms, developed goals and implemented action plans for achieving those goals. The initiative has helped the organization close its culture gap. |
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