search query: @indexterm uncertainty / total: 958
reference: 29 / 958
| Author: | Antioco, M. Kleijnen, M. |
| Title: | Consumer adoption of technological innovations: effects of psychological and functional barriers in a lack of content situation |
| Journal: | European Journal of Marketing
2010 : VOL 44:11/12, p. 1700-1724 |
| Index terms: | consumer behaviour innovation uncertainty |
| Language: | eng |
| Abstract: | The paper studies the barriers in the consumer's process of adopting new technological innovations, focusing on "lack of content" and "presence of content" situations. Data for the study were collected from 229 student respondents. In the "lack of content" situation the value, risk and image barriers related to adoption intentions, whereas in the "presence of content" situation the value, risk and image barriers had a negative impact on adoption intentions. |
SCIMA