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| Author: | Lord, K. |
| Title: | Motivating recycling behavior: a quasiexperimental investigation of message and source strategies |
| Journal: | Psychology & Marketing
1994 : JUL/AUG, VOL. 11:4, p. 341-358 |
| Index terms: | MOTIVATION WASTE DISPOSALS STRATEGY |
| Language: | eng |
| Abstract: | This research contributes to the area of environmental management by investigating strategic approaches to motivating increased citizen compliance with community recycling programs. Using a quasiexperimental design, direct behavioral observations and attitudinal and other survey data were drawn from 140 households in a northeastern metropolitan community, to test hypothesis related to the efficacy of different message appeal and source strategies. |
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