search query: @indexterm Waste disposals / total: 96
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| Author: | Smith, S. Haugtverdt, C. Petty, R. |
| Title: | Attitudes and recycling: does the measurement of affect enhance behavioral prediction? |
| Journal: | Psychology & Marketing
1994 : JUL/AUG, VOL. 11:4, p. 359-374 |
| Index terms: | WASTE DISPOSALS MEASUREMENT FORECASTING |
| Language: | eng |
| Abstract: | Recent attempts to improve the influence of social marketing have often focused on behavioral strategies, largely neglecting the concept of attitude. This is understandable given the weak performance of attitudinal variables as a predictor in past studies of proenvironmental behavior. However, the authors suggest that part of the reason for the poor association between attitudes and such behavior is the possibility that many altruistic acts such as recycling are subject to affective influences that may not be fully captured by commonly employed attitude measures. |
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