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| Author: | Heckler, S. |
| Title: | The role of memory in understanding and encouraging recycling behavior |
| Journal: | Psychology & Marketing
1994 : JUL/AUG, VOL. 11:4, p. 375-392 |
| Index terms: | WASTE DISPOSALS PSYCHOLOGY MARKETING |
| Language: | eng |
| Abstract: | This article explores the role of memory processes in two aspects of recycling behavior. First, traditional research in cognitive psychology, communication, and consumer behavior is discussed briefly as it relates to understanding how people learn why to recycle. More importantly, a recently emerging stream of memory research examining memory processes in real-world contexts is introduced as a conceptual basis for understanding how people remember when and how to recycle. |
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