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| Author: | Jian, J. Havitz, M. E. O'Brien, R. M. |
| Title: | Validating the internatiol tourist role scale. |
| Journal: | Annals of Tourism Research
2000 : OCT, VOL.27:4, p. 964-981 |
| Index terms: | Tourism Travel Airlines Consumer research USA |
| Language: | eng |
| Abstract: | This study was designed to validate the international tourist role scale and the three dimensions it revealed. The purpose of this attitudinal scale was to measure the tourist role typology. Data were collected at two international airports in the Pacific Northwest region of the United States in 1994 among adult passengers. The study demonstrated that the scale would measure the novelty seeking preferences of international tourists more effectively if it were supplemented by other measures. |
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