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| Author: | Pallas, J. Fredriksson, M. |
| Title: | Providing, promoting and co-opting: corporate media work in a mediatized society |
| Journal: | Journal of communication management
2011 : VOL. 15:2, p. 165-178 |
| Index terms: | communication companies policy organizations |
| Language: | eng |
| Abstract: | This article aims to outline a conceptual framework for the institutional preconditions for media work and how organizations enact these conditions. The study refers to earlier empirical analysis and theoretical arguments brought from social theory, media theory and organizational theory. The article drafts three different ideal types of strategies of corporate media work: providing, promoting and co-opting. |
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