search query: @indexterm building societies / total: 97
reference: 87 / 97
Author: | Wilson, R. M. S. |
Title: | An overview of financial services marketing. |
Journal: | Managerial Finance
1980 : VOL. 5:3, p. 232-256 |
Index terms: | ACCOUNTANTS BANK MARKETING BUILDING SOCIETIES CREDIT CARDS FINANCE HOUSES INSURANCE COMPANIES |
Language: | eng |
Abstract: |
SCIMA