search query: @indexterm building societies / total: 97
reference: 85 / 97
| Author: | Wilson, R. M. S. |
| Title: | The marketing of financial services: a bibliographic index and a bibliography. |
| Journal: | Managerial Finance
1980 : VOL. 5:3, p. 294-333 |
| Index terms: | BANK MARKETING BUILDING SOCIETIES CREDIT CARDS FINANCE INSURANCE PERSONAL FINANCE |
| Language: | eng |
| Abstract: |
SCIMA