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| Author: | Bühler, A. |
| Title: | Was Kunden aktiviert: Personalisierte Zielgruppenansprache. *SCHWAEBISCH HALL |
| Journal: | Absatzwirtschaft
1993 : MAY, p. 134-139 |
| Index terms: | DIRECT SELLING SERVICE CUSTOMERS BANK MARKETING BUILDING SOCIETIES |
| Language: | ger |
| Abstract: |
SCIMA