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| Author: | Franzen, O. Trommsdorf, V. Riedel, F. |
| Title: | Ansätze der Markenbewertung und Markenbilanz |
| Journal: | Markenartikel
1994 : AUG, VOL. 56:8, p. 372-376 |
| Index terms: | BRANDS VALUE ADDED ACCOUNTING ACCOUNTS BALANCE SHEETS MODELS |
| Language: | ger |
| Abstract: |
SCIMA