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| Author: | Needleman, P. |
| Title: | From a twinkle in the eye to a blockbuster drug |
| Journal: | Research Technology Management
2001 : NOV/DEC, VOL. 44:6, p. 38-41 |
| Index terms: | MEDICINE PHARMACEUTICAL INDUSTRY R&D |
| Language: | eng |
| Abstract: | Drug discovery and development remains an arduous and risky enterprise, despite the unprecented power of genomics and other tools. The sotry behind Celebrex (celecoxib), a highly successful medicine for arthritis, illustrates the importance of key management practices in the R&D process. |
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