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| Author: | Miller, K. E. Waller, D. S. |
| Title: | Attitudes towards DTC advertisind in Australia : an exploratory study |
| Journal: | International Journal of Advertising
2004 : VOL. 23:3, p. 389-405 |
| Index terms: | ADVERTISING AUSTRALIA MEDICINE SURVEYS |
| Language: | eng |
| Abstract: | This article examines direct-to-consumer (DTC) advertising of prescription medicines in Australia. Research results are from a sample of 619 people. The author´s of this article concern also the differences in attitudes towards DTC based on gender or age. |
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