search query: @indexterm Medicine / total: 97
reference: 15 / 97
Author: | Penn, D. |
Title: | Could brain science be peace broker in the 'Recall Wars'? |
Journal: | Admap
2005 : SEP, VOL 40:8, p. 33-35 |
Index terms: | Marketing Advertising Psychology Medicine Research |
Language: | eng |
Abstract: | Rational vs. emotional - recall vs. recognition. The article explains why old certainties about ads look a bit tarnished - and why brain science has helped. |
SCIMA