search query: @indexterm Medicine / total: 97
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| Author: | Page, G. |
| Title: | The challenges for neuroscience in ad research |
| Journal: | Admap
2005 : SEP, VOL 40:8, p. 36-38 |
| Index terms: | Advertising Marketing Psychology Medicine Research |
| Language: | eng |
| Abstract: | The article looks at brain science and argues that it is not yet ready to replace survey research in copy testing. |
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