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| Author: | |
| Title: | Children : savings. |
| Journal: | Market Research Great Britain
1988 : MAY, VOL. 29, p. 9-22 |
| Index terms: | SAVINGS CHILDREN BANKING BUILDING SOCIETIES UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented about children's savings. It concentrates on the bank and building society accounts, which children over the age of seven are in the UK legally able to manage themselves. Market developments are summarized. The services of banks and building societies are analyzed. Choices are examined. Data are presented about the accounts. Accounts offered by the top ten societies are published. Market positions are compared. Bank accounts are analyzed. Reasons behind the National Savings' decline are highlighted. Advertising and promotion strategies are examined. A short future outlook is summarized. Population is forecasted to 2001. |
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