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| Author: | Tindale, S. |
| Title: | Greenpeace Business Strategy and Actions |
| Journal: | Corporate Environmental Strategy
2002 : VOL. 9:3, p. 236-242 |
| Index terms: | STRATEGY MANAGEMENT ENVIRONMENTAL PROTECTION ORGANIZATION |
| Language: | eng |
| Abstract: | As Greenpeace passes its 30th anniversary, this article reflects on the approach the internationally well-known non-governmental organisation (NGO) adopts to its campaigns. Greenpeace achieves its victories through non-violent direct action. It does not just confront wrongs; it also offers solutions. For example from the start of its anti-whaling campaign, Greenpeace promoted whale watching as an alternative to the slaughter. The article reviews some of Greenpeace campaigns and focuses on its strategies towards companies: when and how it will work with companies and when it will target companies and seek to expose their actions. |
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