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| Author: | Chase, C. |
| Title: | Turning Knowledge into Action at Heineken USA |
| Journal: | Knowledge Management Review
2002 : MAY-JUN, VOL. 5:2, p. 22-25 |
| Index terms: | ORGANIZATION KNOWLEDGE MANAGEMENT USA BREWING INDUSTRY |
| Language: | eng |
| Abstract: | All companies have information, many have knowledge, but only a few turn that knowledge into action. Putting knowledge in the hands of key decision-makers in a meaningful format allows employees to make actionable decisions that lead to higher sales and profits. Here, the author explains how his company has used people, content and technology to do just that. The paper states that during the past two years, Heineken USA has been redesigning its organizational structure to become more competitive in the US beer industry. The author states that they not reengineering their organization, but rather expanding it to put more capabilities and empowerment at the local level to ensure the authors' products are the freshest and most relevant to the authors' customers and consumers. |
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