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| Author: | Bruhn, M. |
| Title: | Implementierung einer kundenorientierten Unternehmensfuhrung |
| Journal: | Zeitschrift Führung und Organisation
2003 : VOL. 72:1, p. 13-19 |
| Index terms: | CUSTOMERS ORGANIZATION STRATEGY EMPLOYEES |
| Language: | ger |
| Abstract: | In science and practice, there is today agreement to a large extent over the fact that the ability of companies to transform customer-oriented strategies both internally and externally represents a central success factor of the management. However, it has to be stated that often the actual implementation of planned corporate strategies and concepts takes place only sporadically, sometimes leading to no success at all. The reasons for the failure of customer-oriented strategies can be attributed to three problem areas: corporate structures, corporate systems as well as the corporate culture. That is, the occurring implementation gap develops due to missing internal prerequisites, which are necessary, so that the customer- oriented strategies can be transformed by the employees. |
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