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| Author: | Pater, A. Lierop, K. van |
| Title: | Sense and sensitivity: the roles of organisation and stakeholders in managing corporate social responsibility |
| Journal: | Business Ethics
2006 : OCT, VOL. 15:4, p. 339-351 |
| Index terms: | corporate responsibility stakeholders organization management |
| Language: | eng |
| Abstract: | This article discusses how stakeholder management can be used to define and implement the social responsibilities of an organisation. Two distinct perspectives (inside-out and outside-in) are identified and findings show that both perspectives are inadequate in complex environments. |
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