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| Author: | LaGarce, R. Kuhn, L. D. |
| Title: | The effect of visual stimuli on mail survey response rates (Konsumforschung; Umfrageforschung; Marktforschungsverfahren) |
| Journal: | Industrial Marketing Management
1995 : JAN, VOL. 24:1, p. 11-18 |
| Index terms: | |
| Freeterms: | FORMGEBUNG, FORMULAR |
| Language: | eng |
| Abstract: | Whereas the literature has not previously addressed the concept of a user friendly format, there is some research exploring the response rates to colour questionnaires versus black and white questionnaires. Previous studies have not found an increase in response rate as a result of the use of colour in questionnaire design. This study, however, found colour and/or a user friendly format to be of significant value for increasing mail survey response rates. |
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