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| Author: | Capon, N. Kuhn, D. |
| Title: | A developmental study of consumer information-processing strategies. |
| Journal: | Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 225-233 |
| Index terms: | CONSUMER PANELS BRAND LOYALTY CHOICE THEORY CONSUMER GOODS MARKETING INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA