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| Author: | Karande, K. Rao, C. P. Singhapakdi, A. |
| Title: | Moral philosophies of marketing managers: a comparison of American, Australian and Malaysian cultures |
| Journal: | European Journal of Marketing
2002 : VOL. 36:7-8, p. 768-791 |
| Index terms: | RESPONSIBILITY ETHICS AUSTRALIA MALAYSIA USA |
| Language: | eng |
| Abstract: | This study proposes a framework explaining the differences in the idealism and relativism of American, Malaysian, and Australian marketers based on: country differences (cultural differences and differences in economic and legal/political environment); corporate ethical values; and gender and age of the marketer. Results indicate that there are differences in the level of idealism and relativism exhibited by marketers from the three countries. Irrespective of country, corporate ethical values are positively related to the idealism and negatively related to the relativism of marketers. Also, irrespective of country, women are more idealistic than men, and relativism increases with age. Implications are offered and avenues for future research suggested. |
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