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| Author: | Kaplan, S. Nieschwietz, R. J. |
| Title: | An Examination of the Effects of WebTrust and Company Type on Consumers' Purchase Intentions |
| Journal: | International Journal of Auditing
2003 : JUL, VOL. 7:2, p. 155-168 |
| Index terms: | INTERNET ELECTRONIC COMMERCE ELECTRONIC SHOPPING TRUST COMPANY LOYALTY |
| Language: | eng |
| Abstract: | This study examines the effects of both WebTrust and company type on purchasing intentions in a B2C E- commerce setting. A second contribution of the paper is to propose and test a model of how WebTrust and company type each lead to greater purchasing intentions. Under this model, WebTrust and company type are not substitutes for each other. The results support the proposed model showing that WebTrust is mediated by assurance beliefs and company type is mediated by trusting beliefs. The results from the study suggest that the potential market for Web assurance services should include all B2C E-commerce companies. |
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