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| Author: | Toncar, M. Reid, J. S. Anderson, C. E. |
| Title: | Effective spokerspersons in a public service announcement |
| Journal: | Journal of communication management
2007 : VOL 11:3, p. 258-275 |
| Index terms: | disasters public services |
| Freeterms: | celebriry spokesperson |
| Language: | eng |
| Abstract: | This article discusses the consequences of using national celebrities, local celebrities and disaster victims as spokespersons in a public service radio announcement soliciting contributions for victims of hurricane Katrina. The authors suggest that the hurricane victim was the most credible and believable spokesperson. The paper also contributes practical managerial implications and suggestions for future research. |
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