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| Author: | Lee, K. H. Lo, T. W. -C. |
| Title: | American business people's perceptions of marketing and negotiating in the People's Republic of China. |
| Journal: | International Marketing Review
1988 : SUMMER, VOL. 5:2, p. 41-51 |
| Index terms: | TRADE: EAST-WEST MARKETING STRATEGY CHINA USA |
| Language: | eng |
| Abstract: | Review of potential in US-China business updating a 1975 survey, which examined US perceptions of marketing and negotiating in China, various aspects of US-China business, based on experience gained at 1975 Canton Fair. Prediction of increased business opportunities, when volume and value of trade was limited. The correctness of the 1975 prediction and how that study remains applicable. Business situation after 1978, trade negotiation literature, method, future and perceptions of China trade, and changes in business environment. Three Tables cover perceptions. |
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