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| Author: | Eggerstedt, H. |
| Title: | Erfolgsbedingungen deutscher Investitionen in Fernost. |
| Journal: | Zeitschrift für Betriebswirtschaft
1990 : JUL, VOL. 60:7, p. 631-646 |
| Index terms: | INVESTMENT PLANNING FOREIGN INVESTMENT MANUFACTURING INDUSTRY INTERNATIONALIZATION FAR EAST MALAYSIA |
| Language: | ger |
| Abstract: | The fast growing Far-Eastern markets constitute a challenge to West Germany's manufacturing industry. The article deals with the conditions for German investments in the region. A two-dimensional approach is applied: The specific preconditions of internationalization are contrasted with the main motives for investment. Results of a survey carried out in Malaysia are presented. All major motives /production cost advantage, access to the Malaysian market, access to raw materials, strategic position in the region/ are relevant, mostly even a combination of these motives was decisive. However, the preconditions are often not sufficiently fulfilled, especially considering the geographic and cultural distance of the region. |
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