search query: @indexterm Response rate / total: 99
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| Author: | Brennan, M. Hock, J. Astridge, C. |
| Title: | The effects of monetary incentives on the response rate and cost-effectiveness of a mail survey |
| Journal: | Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p. 229-241 |
| Index terms: | MAIL SURVEYS INCENTIVES RESPONSE RATE COST EFFECTIVENESS |
| Language: | eng |
| Abstract: | An invesgitation of the cost-effectiveness and effect on reponse rates of price draws and repaid monetary incentives can substantially and cost-effectively increase response rates to a mail survey. Rates of returned refusals associated with different monetary incentives and proportion of returned refusals who returned the incentive are presented, cost-efficiency of the different monetary incentives is analysed. Findings may be explained in terms of cognitive dissonance theory. |
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