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| Author: | Riera Mercader, J. |
| Title: | La integracion del telemarketing en la estrategia empresarial. |
| Journal: | Alta Direccion
1991 : NOV-DEC, 160, p. 437-440 |
| Index terms: | TELEPHONE SELLING SALES METHODS TELEPHONE EQUIPMENT INDUSTRY MARKETING STRATEGY |
| Language: | spa |
| Abstract: |
SCIMA