search query: @journal_id 701 / total: 99
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| Author: | |
| Title: | An enviable situation |
| Journal: | Channels
1990 : DEC, VOL. 10:19, p.36-38 |
| Index terms: | |
| Freeterms: | Genre, Marketing, Popularity |
| Language: | eng |
| Abstract: | Broadcasters have to find the most appropriate format in order to increase ratings. Recently sitcoms have become the most popular programme on television in the U.S. There is a hard bargaining between programme managers and distributors about acceptable prices. On the other hand, broadcasters agree that popularity of actors is also important. |
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