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| Author: | Loosen, J. |
| Title: | Key Account-Marketing: Die neue Qualität der Kooperation. *ECKES |
| Journal: | Absatzwirtschaft
1993 : JUN, p. 60-63 |
| Index terms: | RETAILING MARKETING STRATEGY MARKETING MODELS BRANDS SALES METHODS |
| Language: | ger |
| Abstract: |
SCIMA