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| Author: | Collis, R. |
| Title: | To sell: accentuate the familiar, eliminate the negative and sprinkle in the positive. |
| Journal: | International Management
1980 : OCT, VOL. 35:10, p. 53-55 |
| Index terms: | SALES METHODS PRODUCT INFORMATION FRANCE |
| Language: | eng |
| Abstract: |
SCIMA