search query: @journal_id 701 / total: 99
reference: 1 / 99
« previous | next »
| Author: | Jaffe, A. |
| Title: | Show and sell |
| Journal: | Channels
1990 : SEP, VOL. 10:13, p.10 |
| Index terms: | |
| Freeterms: | Resistance, Income, Growth |
| Language: | eng |
| Abstract: | The majority of television stations have not accepted infomercials, i.e. paid programming for a long time. However, all of them need revenue and they can increase it by transmitting infomercials. To make up losses, stations are compelled to air paid programmes in greater number. |
« previous | next »
SCIMA