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| Author: | Diamantopoulos, A. Schlegelmilch, B.B. |
| Title: | Determinants of industrial mail survey response: a survey-on-surveys analysis of researchers' and managers' views |
| Journal: | Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 505-531 |
| Index terms: | MAIL SURVEYS INDUSTRIAL MARKETING RESPONSE RATE |
| Language: | eng |
| Abstract: |
SCIMA