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| Author: | Fahy, J. |
| Title: | Improving response rates in cross-cultural mail surveys |
| Journal: | Industrial Marketing Management
1998 : NOV, VOL. 27:6, p. 459-468 |
| Index terms: | CULTURE INTERNATIONAL RESPONSE RATE |
| Language: | eng |
| Abstract: | How to achieve good response rates from domestic and international mailings continues to be a perplexing problem for researchers. Studies abound that test the effects of adjustments to specific elements of the survey package. This study advocates the adoption of a more theoretically grounded and integrated approach rather than the random adjustment of specific elements. One such approach, the total design method (TDM) is reviewed and its normative guidelines documented. |
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