search query: @indexterm Sales methods / total: 99
reference: 97 / 99
| Author: | Tybout, A. M. |
| Title: | Relative effectiveness of three behavioral influence strategies as supplements to persuasion in a marketing context. |
| Journal: | Journal of Marketing Research
1978 : 2 MAY VOL.15 p.229-242 |
| Index terms: | SALES METHODS CONSUMER BEHAVIOUR MOTIVATION PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA