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| Author: | Helgeson, J.G. Voss, K.E. Terpening, W.D. |
| Title: | Determinants of mail-survey response: survey design factors and respondent factors |
| Journal: | Psychology & Marketing
2002 : MAR, VOL. 19:3, p. 303-328 |
| Index terms: | MAIL SURVEYS RESPONSE RATE |
| Language: | eng |
| Abstract: | With the use of a hierarchy-of-effects model, the decision to complete a mail survey was modeled as a process moving through several stages. A set of variables thought to influence the survey-completion decision process was examined. These variables include survey design factors, which were manipulated by researchers, and respondent factors, such as attitudinal and personal constructs. |
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