search query: @indexterm response rate / total: 99
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| Author: | Shaw, M. Bednall, D. Hall, J. |
| Title: | A proposal for a comprehensive response-rate measure (CRRM) for survey research |
| Journal: | Journal of Marketing Management
2002 : JUL, VOL. 18:5-6, p. 533-554 |
| Index terms: | INTERVIEWING RESPONSE RATE SURVEYS |
| Language: | eng |
| Abstract: | This paper conceptualizes the activities of Interviewing Response Management (IRM) as a key role for project and field managers. The authors devised a new typology of response rate measures under the acronym CRRM - Comprehensive Response Rate Measure. |
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