search query: @indexterm Sales methods / total: 99
reference: 95 / 99
Author: | Ward, R. W. Davis, J. E. |
Title: | Coupon redemption. |
Journal: | Journal of Advertising Research
1978 : 4 AUG VOL.18 p.51-58 |
Index terms: | SALES METHODS |
Language: | eng |
Abstract: |
SCIMA